Mother Earth: Great Design Great Values Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

The case "Mother Earth - Great Design, Great value" can be used in competition and strategy, of course, to illustrate the company a targeted strategy of differentiation and study the growth and implementation strategies used by the firm. The case also has a special emphasis on the bottom of the pyramid and can be used to explore the issues of stability in electives related to strategy and corporate development, and environmental and social enterprises. In addition, it can also be used in business and marketing courses. The case describes the journey of Mother Earth (ME) since its inception as a company that believes in social sustainability and aims to discuss strategic goals at the end of 2010. The focus in the beginning was to use market mechanisms to create demand for Indian handicrafts in India and around the world. Export markets were incompatible with the demand and the financial crisis exacerbated matters, so ME turned his attention to the expansion of the country. The focus is now on providing artisanal production of a new modern identity with the best design and utility. ME has achieved significant growth over the last couple of years, but was still to turn profitable. With investment from the Future Group, the company is ready for rapid expansion in the local market with a considerable effort to create brand ME and what it stands for. "Hide
by Kunal Bhagat, Monisha Nakra, Archana S, PD Jose Source: Indian Institute of Management, Bangalore 28 pages. Publication Date: August 1, 2011. Prod. #: IMB347-PDF-ENG