The case "Mother Earth - Great Design, Great Values" could be utilized in a Contest and Strategy course to illustrate a company using a focused differentiation strategy and to explore the growth and execution strategies applied by the business. The case also has a specific focus on the base of the pyramid and could be utilized to analyze sustainability issues in electives pertaining to the Environment and Social Enterprises and Corporate Strategy. Besides this, the case may also be used in advertising and entrepreneurship classes.
Mother Earth Great Design, Great Values Case Study Solution
The focus at the beginning was to utilize market mechanisms to generate demand for Indian craft both in India and worldwide. The export markets turned out to not be consistent with regards to demand and the fiscal downturn additionally aggravated issues; hence ME shifted its focus to enlarge domestically. The focus was now on giving a new modern individuality with increased utility and better design to artisanal products. ME had achieved considerable growth over the past few years but was yet to turn profitable. With investment from Future Group, the company is poised for rapid growth in the neighborhood market with considerable efforts on building what it stands for and the brand ME.
PUBLICATION DATE: August 01, 2011 PRODUCT #: IMB347-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
