Moser Baer India Limited (MBIL), the world’s third largest and India’s leading producer of optical storage media, have expanded to more than 82 nations, offering its services by marketing offices located in India, Europe and the United States. In late 2006, MBIL’s management was contemplating the potential benefits of a strategic decision to make a partnership with Optical Media and Technology (OM&T), a high-technology cluster in Eindhoven, Netherlands, that whether they should pursue it, and if so, what form should this partnership track. At the same time, the company diversified its current business by entering into photovoltaic (PV) cells industry and expected to mark success by utilizing its basic process competency in “coating thin films on substrates”. OM&T had a well-know position in the industry for its contribution to prototyping, standardization, and pilot production of advanced optical disc formats like Digital Versatile/Video Disc (DVD) and Blue Laser Discs (Blu-ray discs). The company had various options for the partnership form, including licensing arrangement, a strategic alliance by obtaining an equity stake in the company or the complete acquisition of OM&T. They needed to conduct an in-depth analysis of all the available options to choose the most favorable.
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