This case is placed in December 2006 when the management at Moser Baer India Limited (MBIL) was faced with all the crucial decision of whether to pursue a strategic partnership with Optical Media and Technology (OM&T) and what form this kind of partnership should require. MBIL was the world's third biggest optical storage media and India's biggest manufacturer having a presence in over 82 countries, serviced through advertising offices in Europe, the United States and India.
Moser Baer and OM&T - Choosing a Strategic Partnership Mode Case Study Solution
In year 2006, MBIL has penetrated into the photovoltaic cells sector and aimed to be successful in this new business by leveraging its core process strength in "coating thin films on substrates". For the MBIL management team, all the alternatives were about the table -- a strategic alliance, a licensing arrangement by taking an equity position in the business or a whole acquisition of the firm. After careful assessment, they needed to select the most appropriate choice and arrive at a determination."
PUBLICATION DATE: June 25, 2014 PRODUCT #: ISB043-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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