Moritas Legacy and International Strategy at Sony Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Two years after the death of the founder of Sony, Akio Morita, a visionary, CEO Noboyuki Ideas faced with a serious crisis. Sony has just released its worst performance in the year and had to figure out if the current strategy has to change. In pursuit of the vision of Morita to bring entertainment to the masses through innovation and applied technology, Sony has grown from a small Japanese company at $ 50 billion a year in global corporations. As he entered the new millennium with its founder, Eden realized that the success of Sony was filed in 1990 was challenged by the global market. With increasing global competition, and in the midst of a recession, the net profit of the company was far below expectations. The situation is likely to deteriorate if Sony failed to make immediate policy changes, including changes in its international strategy. The ideas were experienced the success Sony enjoyed in the 1990s, it expanded its product lines and international presence. As of April 2001, after analyzing the financial results of the previous year, Eden knew, Sony has been fighting an uphill battle. All that Morita worked towards, especially in the 1990s, was suddenly under threat. Ideas are faced with a critical decision to go ahead. Sony was the company that still sought to embody the vision of its founders, but he could dare to go against the approach of his predecessor and to pursue a new international strategy? "Hide
by Christopher Williams, Nicole Duncan, Gregoire Thomas, Christopher Held, Ami Lebendiker Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: August 17, 2012. Prod. #: W12151-PDF-ENG