Color cases should be printed in colour, to maximize their effectiveness. Describes a youthful trend company competing in a variety of unconventional manners, many “experience economy” connected.
Moods of Norway Case Study SolutionMoods fronts their brand with the “boy band” images of its three creators and layouts strange features into their clothing as a means of getting mindshare among customers even though they cannot spend on advertising the manner their opponents do. The case invite student to investigate a strange business model in both notion and execution.
PUBLICATION DATE: June 22, 2009 PRODUCT #: 609106-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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