Andrea Torres, manager of new product development at a high end chocolate confectionery business, leads her team through a carefully sequenced program of market research to support the development and launching of new merchandise, healthy dark chocolate with fruit. This really is the first time Montreaux USA, an offshoot of a Swiss confectioner, has created a product specifically for U.S. chocolate consumers.
Montreaux Chocolate USA Are Americans Ready for Healthy Dark Chocolate Case Study Solution
The case describes the decisions that lie ahead, a couple months in advance of the anticipated start and clarifies the steps her NPD team and Torres have finished. A challenging situation is intensified by a competition additionally having examined a dark chocolate-with-fruit product which was likely to be introduced in the U.S. market in the near future. A quantitative analysis must be performed by students as element of their work.
PUBLICATION DATE: August 05, 2013 PRODUCT #: 914501-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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