This case was a part of course and successfully taught in a second year MBA elective, "Management of Service Operations," in a module on service system design. The stuff works well to unfold with Frances Frei's service model framework. Ari Straus, a former customer of Monticello Motor Club (MMC), brought that customer perspective with him to take on the jobs of CEO and president. MMC was a high-end service company with an exclusive clientele.
Monticello Motor Club Straights and Corners Case Study Solution
As much as racecars, the asphalt track, and clubhouse facilities attracted members and guests, the professionalism and personal touch of the staff kept them coming back and kept them advocating the club to their friends.
PUBLICATION DATE: December 03, 2014 PRODUCT #: UV7036-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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