MontGras, average Chilean winery has to formulate a strategy of export. She must decide whether to emphasize the U.S. or UK markets, which also offer a variety of positioning and pricing offers. He has twice failed to penetrate the U.S. market, as the distributor relationship failed, and a choice of two new potential partners. In the United Kingdom, offered participation in a supermarket promotion, which will increase the volume, but by keeping the prices. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by David J. Arnold, Howard H. Stevenson Source: Harvard Business School 30 pages. Publication Date: November 1, 2002. Prod. #: 503044-PDF-ENG
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