Monsanto, an American company founded in 1901 and initially specialized in chemicals. In 1995 the company refocused its strategy to more profitable, but unproven, such as biotechnology. Describes a space of a few years, Monsanto has become the market leader in bioengineered crops - widely known as genetically modified organisms - but is accused of using unsafe technologies genetic and trying to dominate the world's food supplies. The company is involved in a dispute over the world. Documents as Monsanto was involved in trade disputes and respond poorly to public criticism, especially in the absence of dialogue with stakeholders. Demonstration of public pressure forced Monsanto, to stop these forward-looking strategies. "Hide
by Ulrich Steger, Mope Ogunsulire, Catherine A. Ramus, Carina Hum Source: IMD 18 pages. Publication Date: January 1, 2001. Prod. #: IMD137-PDF-ENG
Related Case Solutions & Analyses:
Targeting college students on Facebook How to stop wasting your money
Social shopping promotions from a social merchants perspective
Stock Reform of Shenzhen Development Bank
Interview with John Smith CEO BBC Worldwide
Zopa: The Power of Peer-to-Peer Lending
Fuel Cell Technology and Market Opportunities
Capital Alliance Private Equity: Creating a Private Equity Leader in Nigeria
The Tale of Lynx Solution
Roger Caracappa: Package Deals for the Estee Lauder Companies
Dave and Millie: A Tale of Two Entrepreneurs
