Monsanto, the giant biotechnology are very committed to sustainable development, it is necessary to assess the attractiveness of drinking water treatment industry before deciding its accession to the Convention. Four dimensions of the global industry of water treatment are described: products and services, applications, end users, and geographical markets. Drinking water segment, which is classified in the municipal drinking water treatment and inpatient treatment of drinking water is considered in depth. Players in these two categories produce chemicals and equipment necessary to clean the tap water supplied to consumers and residential water treatment devices. Bottled water to the industry segment substitution treatment of drinking water. Teaching objectives: To answer the question "Is the industry attractive?" and to introduce students to the analysis and industry segmentation. "Hide
by Mary M. Crossan, darling Vera Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: January 1, 1999. Prod. # 99M040-PDF-ENG
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