Mondragon Corporation Cooperativa (MCC) is a conglomerate of more than 100 cooperatives in the Basque Country, Spain. Since 1996, MCC pursuing a strategy of internationalization. As the company goes global, the business model MCC, based on trust and social activity seems under threat. MCC can effectively become a global player, being truthful in the principles on which their past successes have been built?
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by Ramon Casadesus - Masanell, Tarun Khanna Source: Harvard Business School 22 pages. Publication Date: February 18, 2002. Prod. #: 702457-HCB-ENG
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