IMD-3-2285 © 2011
Yu, Howard
This technical note discusses the underlying system by which product commoditization takes place and explains a technique that allows more sustainable development.
Modularity How Does Product Commoditization Occur Globally And What Is The Way Out Case Solution
Knowing goals: This note serves to widen the class conversation when utilized in combination with cases that show the advancement of emerging multinationals from quick growing economies, such as the cases "Danfoss Motion Controls and Holip" (IMD-3-2050, 2051, 2053), "Transforming ASUSTeK: Breaking from the Past" (HBS 610041), "ASUSTek Computer Inc. Eee PC" (HBS 609011, 609052), and others.
Subjects: Modularity; Product commoditization; Reintegration Settings: Asia; Greater China ; IT; Information technology; Consumer services
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