Israeli businessman and inventor Dov Moran provides for the establishment of mobile devices, which was small, self-contained, fully functional mobile phone that can be slipped into different packages, or "jacket" that provide additional functionality and better reflect the personality of its users. Modu phone as development began to take shape, Moran and his team decided that to ensure the success of the long-awaited launch of the new phone Modu will develop and market accessories jackets themselves. The question now was one of eight jackets develop and what factors to consider when making this decision. Case on how to evaluate the optimal product line extension after accounting experience curve and cannibalization effects products that have similar characteristics, value and price. This will require a quantitative analysis that evaluates the effect of the experience curve and dispossession on the cost, revenue, and ultimately, profits. The question is how to optimize profits, picking out the perfect set of products. "Hide
Mohanbir by Sony, John Nathanson, Oded Perry, Chad Smith, James Tsai, Sripad Sriram Source: Kellogg School Management 14 pages. Publication Date: May 11, 2012. Prod. #: KEL651-PDF-ENG
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