The head of the Indian subsidiary of cosmetics company Revlon faces a crucial situation of the company. After a high-profile product launch, sales have been very disappointing and Revlon was trying to decide whether it should withdraw from India. Most Indian partners in the joint venture were determined to save the company from reviewing the quality-price equation and the need to continuously improve the quality of products to local consumer needs. "Hide
by Rohit Deshpande, Seth Shulman M. Source: Harvard Business School 18 pages. Publication Date: June 23, 2003. Prod. #: 503104-PDF-ENG
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