Modak Analytics: Shaping the Future in Digital India? Harvard Case Solution & Analysis

Modak Analytics: Shaping the Future in Digital India? Case? Solution

In 2008, Aarti Joshi, creator and CEO of Modak Analytics, returned to India after working in the information analytics area in the United States for 7 years. The workout that began as information collection within the city of Hyderabad in India quickly transformed into a massive workout when a pan-India political celebration approached Modak Analytics to do the citizen profile analysis for the entire nation. Modak Analytics can either specialise in information combination and target the huge markets of Europe and the United States or it can intend to end up being a leading information aggregating business in India, provided its big repository of Indian citizen profiles.

This is just an excerpt. This case is about  STRATEGY & EXECUTION

PUBLICATION DATE: January 31, 2017

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