In the last phase of 2009, the administration of Mochi Media, a venture-backed startup, must conclude how to invest scarce resources to achieve ongoing growth. Mochi has developed a three sided platform, linking websites that aggregate these games Flash game developers, and advertisers.
Mochi Media Case Study Solution
The case describes the business's history from conception through 2009, when strategic choices comprise expanding beyond Flash games into iPhone, Android and Facebook-based games, and vertically integrating into the game aggregator role, which would capture more value but set Mochi into direct competition with platform partners.
PUBLICATION DATE: January 06, 2011 PRODUCT #: 811056-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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