The example describes the situation of mobile phone network operators (MNOs) in 2010, faced with the rapid increase in traffic through their third-generation (3G) network (UMTS) in line with the growing adoption of the so-called "smart phones". Smartphones was "Hide
by Francis Bidault, Ghim Meng Low Source: ESMT - European School of Management and Technology 24 pages. Publication Date: May 25, 2012. Prod. #: ES1271-PDF-ENG