Mobile Business and Technology at Walmart Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Mobile Business and Technology at Walmart

The next thing that they should do in this pay per click campaign is to select a specific product that they want to promote. This may take a little bit of time, but it is well worth it in the end. Walmart organizers will have to make sure that they only spending time in promoting a specific product and not something that is extremely popular. (How to Craft an Agile Marketing Campaign, 2015)

Next,the organizers will need to keep track of their campaign results by setting up and running an account setup report. This report will give them a detailed report of how many clicks, impressions, and conversions of their ads are generating. This information will help themto see what is working and what isn't. Setting up the account is only half the battle. (Anon., 2020)

Ad Related Tools

Fifth, Walmart organizers will need to make sure that they have the tools theyrequire to create, test and track their ads. There are various tools that they can purchase for the better part of a thousand dollars to help it runningits ads. Some of the most popular are Google AdWords Keyword Research, Google AdWords Tracking Installation and Testing, and PPC Pro Ad Manager. (A Study Shows the Best Times of Day to Post to Social Media, 2018)

Landing Page Development

A successful online campaign requires a smooth transition from the article content to the website. By putting together a high-quality product and search engine optimization (SEO) strategy, Walmart site and application will be able to collect lead and will be ready to convert into sales. The goal is to ensure that web visitors become your leads.

The key to an efficient PPC campaign is finding the right landing page development company. Walmartmust select an organization that can provide them a high-quality product and creates an effective and informative site for its customers. Selecting a site design firm that has an experience in high traffic search engine optimization campaigns is the first step in planning the PPC plan. (How Marketing Is Evolving in Latin America, 2015)

Look for a firm that has experience with custom search engine optimization efforts and the ability to take an online business through the entire process. With experience in digital marketing and a proven track record of successful campaigns; they want to find the firm that provides the best online site design in the industry.

The design of their landing page is just as important as the PPC program itself. A professional design team can work with Walmart to create the perfect landing page for its products. This means Walmart can get results every time its potential customers visit its site and purchase a product or sign up for its mailing list. (Adaptability: The New Competitive Advantage, 2011)

Many web design firms are not well versed in SEO. To make Walmart site more appealing to search engines;the organizers need to find a web design firm that knows how to provide a clean and efficient website for search engines. Finding a firm that is focused on this aspect of the design process, will improve the company’s customer experience and keep them coming back.

The digital marketing firm should be able to focus on creating effective sales and lead generation strategies for Walmart. Without a strong strategy;Walmart's PPC efforts will not achieve their goals. (Anon., 2020)

Analysis &Conclusion

There are many ways to advertise on the Internet, but how to plan the PPC campaign is still the most essential. Pay per click advertising is a relatively new marketing technique that Walmart organizers can use to advertise on the internet. This type of advertising doesn't require a huge amount to get started. They can also do it for a one-time cost. It is a known fact that search engines and advertisements have become the most influential tool for business promotion. AdWords is the most popular form of online advertising and so is the most popular online method of advertising.

Walmart organizers should also consider and analyze wheretheir audiences are looking for information, where they are looking for Walmart products and services, and the right way to introduce the products. Moreover, they should also research what their competitorsare doing and how are those competitors’ advertising affecting Walmart’s sales.

To effectively optimize the Walmart website or application for search engine optimization, the team should learn the differences between two important factors - content and keyword research. To create content;organizers need to keep it interesting and make sure that the content that Walmartis creating is not boring.

Therefore, in this report; we have providedWalmart with some of the best tips on how to create a good and informative campaign that will help itin increasing traffic onits website. All the aforementioned components on how to do PPC Campaigns are vital to optimize Walmart’s marketing efforts. Keyword research, ad creation, and many more will allow Walmart to make profits. With the help of these components; the company canboost its profits effectively..........................................

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