The case describes in detail the operation of the two mobile operators in Africa WIZZIT bank in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market of unbanked. This raises the issue of portability of the model in other countries and settings.
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by V. Kasturi Rangan, Katharine Lee Source: Harvard Business School 27 pages. Publication Date: September 17, 2010. Prod. #: 511049-PDF-ENG
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