
Two business school graduates are the co-founders of a technology startup that supplies a cellular-based alternative for automotive reviews. The case concentrates on fitting a demand model to the aggregate sales data from the evaluation versions of their product and on customer validation.
Loading...
PUBLICATION DATE: October 30, 2013 PRODUCT #: W13453-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
