MJINI--Urban Youth Experts was founded by two recent college grads as a research consulting firm, focusing on lifestyle preferences and the buying patterns of youth who were setting precedents for fashion industry but were out of marketers reach.
MJINI Understanding the Urban Youth Market Case Study Solution
The founders could not only leverage histories, they might help their communities by building esteem communicating, and giving back to youth groups. Although they met with some success, they confronted numerous questions typical to startup businesses: How rapidly to grow, how and whom to hire, the way to train new recruits, the way to fund growth, establishing the proper marketing and consulting product, determining its actual marketplace worth and billing rates, and identifying the greatest chances.
PUBLICATION DATE: January 01, 2001 PRODUCT #: BAB097-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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