Mitalio a BPM (Business Process Management) developer with a solid presence in the enterprise arena. Its installed base includes global corporations on three continents. BEA merger announcement and the Earth, two well-known BPM competitors Mitalio put in a reactive position. With 140 projects with potential customers around the world in the proposal stage, and an additional 60 pilot projects under way, ad BEA, is likely to produce fear and uncertainty among its customers. Its effects must be neutralized as soon as possible. The loss of any of the current projects or extended delay decisions in connection with the announcement of BEA, may have undesirable consequences for the company's financial performance in 2006 and 2007. Mitalio should solve this problem with a crucial e-marketing strategy that increases the sales pipeline and help position the company as a thought leader in the field of BPM.
This study Thunderbird Case. "Hide
by John Zerio Source: Thunderbird School of Global Management 15 pages. Publication Date: October 24, 2007. Prod. #: TB0081-PDF-ENG
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