Its installed base comprise global corporations in three continents. The announcement of the merger of Fuego and BEA, two well-known BPM opponents, has put Mitalio in a reactive position. With 140 projects with prospective clients around the globe in the proposal period and with an additional 60 pilot projects under way, the BEA announcement will probably create uncertainty and anxiety among its customers.
Mitalio Software Case Study Solution
Its effects have to be neutralized as soon as possible. The loss of any of a lengthy choice postponement or the present endeavors, due to the BEA announcement, may have an unwanted impact on the business financial performance in 2006 and 2007. Mitalio must address this challenge with a decisive e-marketing strategy that boosts the sales pipeline and helps position the company as thought leader in the BPM area.
PUBLICATION DATE: October 24, 2007 PRODUCT #: TB0081-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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