Describes the architecture firm founded and managed by husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm represents an unusual combination of projects - covering the spectrum from large corporate projects in small private houses. The mixture also includes a more profitable work and projects deliberately selected for the public good, including the design community shelter SOS Children International and other nonprofit organizations. A mixture of a team of young architects in a variety of learning opportunities, and allows them to manage these projects with an unusually high level of independence. The founders of the company are designed to be both very customer-focused and environmentally responsible. This can lead to some hard choices, and it illustrates one example. The firm was commissioned to design SOS homes for some of the villages destroyed in the 24 December 2004 tsunami. The preferred design of thatched roofs which according to the local environment. However, the residents want more functional (and more expensive) reinforced cement concrete roof. Sharukh have to decide which of its principles to prevail in this situation. (B) case presents and explains the decision. (C) cases are the future plans of the company. "Hide
by Amy C. Edmondson, Robert G. Eccles, Mona Singh Source: Harvard Business School 26 pages. Publication Date: February 17, 2009. Prod. #: 609044-PDF-ENG
Related Case Solutions & Analyses:
Regulatory Uncertainty and Corporate Responses to Environmental Protection in China
SecondMarket – Providing Liquidity for Shareholders of Privately Held iContact
Systems Infrastructure at Google (B)
Bank of America-Merrill Lynch
Technology Legend in China
Private Communications Corp. (B)
A Big (Double) Deal: Anadarko’s Acquisition of Kerr-McGee and Western Gas Resources
STRATEGIES FOR DEVELOPING VALUE ADDED TAX IN SAUDI ARABIA
Keirsey Style Personality – Self Assessment
Metapath Case
