Mission Hills: Leading the China Golf Industry Harvard Case Solution & Analysis

CEO of Mission Hills, the Chinese operator of the golf course, considering several options for expansion. In August 2011, Mission Hills has three large land holdings in Shenzhen, Dongguan and Haikou, 12,000 employees, and 22 golf courses. In addition, the golf course, he owned two luxury hotels and sold houses built in their properties. Mission Hills is an average of 60 percent of the land it currently owns, and Chu is trying to decide if the increase should come by expanding the third Chinese province or if it is to continue building in its current land holdings. He wants to identify and mitigate some of the risks that come with the high growth of the business. "Hide
by Mary M. Crossan, Ken Mark Source: Richard Ivey School of Business Foundation 27 pages. Publication Date: March 26, 2012. Prod. #: W12791-PDF-ENG

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