MISSED CALL SERVICE: A NEW MARKETING TOOL TO ENGAGE CUSTOMERS? Case Solution
Till mobile phones changed the marketing circumstance, online marketers were content to reach masses without actually troubling to personally engage in discussions with them. The increasing adoption and use of mobile phones opened a huge selection of chances for online marketers, specifically to link with users personally and strike a significant discussion. Mobile marketing professionals warned about the risks (underutilising its strengths) of utilizing missed call services as a medium rather than as a tool.
This is just an excerpt. This case is about Business