Mirae: Charitable Giving in North Korea Harvard Case Solution & Analysis

For nearly 50 years, the Korean peninsula was divided into groups, 2.5 km wide, which divided the land to the north and south. Armed to the teeth on both sides, the DMZ itself has become ecological refuge. After the Korean War, the land was virtually untouched by man. Surrounded by tanks and electrified fences, cranes, egrets, and bears roam free. Three hours south is Seoul, one of the most important cities in Asia. With 20 million people, Seoul is home to the Government of South Korea's largest companies, and thought leaders. There, a small, grassroots group of wealthy, well-connected, who call themselves "housewives" struggle with some of the key issues of the future of South Korea. Their group is called Mirae, which means "future" in Korean. They are working to prepare for the fact that almost all South Koreans see as the inevitable reunification of the North and the South. How to raise and use funds, their problems are many: how best to create a non-profit society, which is traditionally considered to charity as intrafamily problems, whether they should limit their giving to people in their own country, and how to support the North Korean people, and not to support repressive governments in North Korea. "Hide
by David Brady, Eric H. Budde Source: Stanford Graduate School of Business 8 pages. Publication Date: January 7, 2003. Prod. #: SI33-PDF-ENG

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