Mariam Nifacy the CEO and Melissa Kin Coo both have grown business to become a leader in the online printed cards, independent layout and artwork market sections. All of the while keeping their present customer base participated as the business has continued to scale they wrestle with concurrently growing their existing business while at the same time looking at expanding into new markets. The case emphasizes the difficult selections management faces in deciding where to pursue growth opportunities when options might be overly ample.
PUBLICATION DATE: August 22, 2014 PRODUCT #: E530-HCB-ENG
Minted in 2014 Scaling and Scoping a Crowdsourcing Design Business Case Study Solution
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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