This case ensue a young entrepreneur as she starts a crowdfunding effort to enlarge her already-recognized craft ice cream business. The narrative shows the several steps taken through performance of the online effort from the planning period.
This case offers an opportunity for students to learn about the pros and cons of crowdfunding, both as a kind of marketing a business in addition to garnering capital for expansion of a small company.
PUBLICATION DATE: April 06, 2015 PRODUCT #: UV6995-PDF-ENG
MilkMade Ice Cream Running A Successful Crowdfunding Campaign Case Study Solution
This is just an excerpt. This case is about SALES & MARKETING
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