This case scenario on Randy Weiner explores the strains amongst the artistic and fiscal imperatives in a for-profit immersive theatre enterprise. As a way to revive the inactive Manhattan nightclub "The Diamond Horseshoe," theatre-impresario Randy Weiner created "The Queen of the Night," a hybrid vehicle performance that merges food, opera, circus arts along with dance.
Meanwhile “The Queen of the Night” is the newest in a string of productions categorized as "immersive theater," a group Weiner is credited with inventing it's also more expensive and more artistically risky than anything he has ever done before. Has Weiner eventually gone too much, or will he be able to pull this away? This case investigates structures Weiner has created to make, manage, and to fund his productions, along with the introduction of a marketplace for immersive theater.
Additionally, this case examines the psyche of Weiner, a successful artist-entrepreneur, and investigates the role of risk, controversy, and also the line between avant-garde and contentious art in creating works that are both financially rewarding and impactful.
PUBLICATION DATE: March 11, 2014 PRODUCT #: 814079-PDF-ENG
Milk Baths and Charm Necklaces Had Randy Weiner (Finally) Gone Too Far Case Study Solution
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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