This case hedonic goals that motivate consumers to choose between different options, which offer them a unique experience. As a birthday gift to his girlfriend Danielle, Jack presented two options for the game on the day to see the Denver Broncos. Option 1 offers seats with great views close to the action while the version 2 offers a more varied experience, including Tailgating, souvenirs and concessions, but from a place more removed from the action. As an avid fan of the Broncos, Daniel tried to choose the option that will maximize its "Broncos experience." After a discussion in class in terms of customers and management, students will be encouraged to think that the hedonistic elements are important when making purchasing choices. "Hide
by Matthew Thompson, son of Hwan (Mark) Lee, Bonnie Cleveland Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: December 12, 2012. Prod. #: W12382-PDF-ENG
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