Midwest Ice Cream (disguised name) as an example for the study of planning and control. Useful information management, which otherwise would not have been obvious is by preparing a basic analysis of variance of profit. It shows how the company is doing a lot of "wrong", which covered the growth in the overall market of ice cream. "Hide
by John K. Shank, William J. Rauwerdink Source: Harvard Business School 14 pages. Publication Date: September 1, 1974. Prod. #: 175070-PDF-ENG
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