Midway: Licensing Distributing and Building Brands in China Case Solution
Disney has been established by Midway as a Chinese licensee of the Western brands.
It isconsidering whether its core business is supply or brand advertising and whether to develop its own brands.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: November 09, 2001 PRODUCT #: 502032-HCB-ENG
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