Midway: Licensing Distributing and Building Brands in China Harvard Case Solution & Analysis

Midway has built its business in the Chinese license western brands, mostly Disney. Currently considering the development of its own brands, and whether its principal activity is the distribution and brand marketing. "Hide
by David J. Arnold Source: Harvard Business School 25 pages. Publication Date: November 9, 2001. Prod. #: 502032-PDF-ENG

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