This case follows Laura Milanes as she explains the problems confronting Midco Pharmaceuticals, a top producer of store brand over-the-counter (OTC) drugs and vitamins.
Pupils examine Midco's new-product development (NPD) process. This demands critical- ability path, and process flow analysis. Pupils then conduct a cost-benefit analysis and make proposals.
PUBLICATION DATE: December 03, 2010 PRODUCT #: W91C29-PDF-ENG
Midco Pharmaceuticals Case Study Solution
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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