In April 2007, Bill Gates announced Microsoft Unlimited Potential. Its mission is to provide social and economic opportunities over the next five billion people. To deliver against this mission, Microsoft has sought to focus citizenship and its product development efforts in emerging markets. This case traces the development of Unlimited Potential side Citizenship and aspects of economic activity, raising questions about the Unlimited Potential is a viable strategy for the company, and if so, how the company should be organized and run in order to achieve its mission. "Hide
by V. Kasturi Rangan, Marie Bell Source: Harvard Business School 20 pages. Publication Date: Mar 06, 2008. Prod. #: 508072-PDF-ENG
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