Microsoft Unlimited Potential was announced by Bill Gates on April, 2007. Its mission was to enable societal and economic opportunity for the next five billion individuals. Microsoft sought to focus its citizenship efforts and its product development efforts in developing markets, to deliver against this assignment.
This case traces the development of Infinite Potential on the business operations side and the citizenship side, raising the questions of whether Unlimited Potential is a robust strategy for the firm and in that case, how the firm should organize and carry through to attain its mission.
PUBLICATION DATE: March 06, 2008 PRODUCT #: 508072-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
Related Case Solutions & Analyses:
Investment Portfolio
Weight Solutions Clinic: Bariatric Surgery Center
On the Ropes: Knock Out! Panties
Salmones Puyuhuapi Part II
Book Publishing in 2010
Taiwan’s High-Speed Rail: A Public-Private Partnership Hits a Speed Bump
Chances Are? Course Selection at HBS and at Kellogg
Union Carbide’s Bhopal Plant (B), Spanish Version
Danfoss RC in China (A): Going Global
Danfoss RC in China (B): Big Challenges
