Microsoft's Go-to-market Strategy for Azure in India Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

"The case is set in mid-2009, about six months before the scheduled worldwide launch of Microsoft Azure. The group director of cloud computing for Microsoft India is mulling over the relative merits and demerits of starting Azure concurrently in India with the rest of the entire world. Cloud computing enables shared resources - hardware applications and information - to be provided to consumers on demand, charging them based on usage. Azure is Microsoft's offering in this space, supplying software and infrastructure as a service as well as a platform to come up with new applications on a pay-per-use model. The director needed to choose whether the nascent Indian market was ready to adopt this new technology and business model.

He also had to decide which sections of the Indian business Microsoft Azure should target. There were lots of reasons - presence of a solid IT development community, increasing IT adoption trends across Indian businesses and existence of a very large potential customer base with regard to the small and medium enterprises (SMEs) - why the Indian market looked quite rewarding. On the reverse side, there were concerns for example poor current IT adoption, highly rampant piracy, low-to-average availability of infrastructure (vital to the success of Azure), including electricity and broadband penetration in India, and also the exceptional 'do-it-for-me' approach of the Indian businessperson, which translated to substantial first costs with regards to time and effort demanded to increase awareness."

PUBLICATION DATE: July 19, 2011 PRODUCT #: W11166-PDF-ENG

Microsoft's Go-to-market Strategy for Azure in India Case Study Solution

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS