In 2007, Microsoft hired the new Managing Director at South Africa, when the company lagged dominance significantly, in the software industry. The new M.D comes up with the strategies with primary focus on four factors: workforce, partnership, revenue, and regional relevance. Following this it included the regulatory compliance requirements in regards to social change and following the strict codes of Broad Based Black Economic Empowerment.
The managing director believed that to streamline the relationships with headquarter it is essential to attain the objectives and that once this was set up. Requests related to regional relevance would be easier to manage. The writers, Jonathan Marks and Helena Barnard have affiliation with the University of Pretoria.
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