Microsoft has created a very successful business around the software (both application and system software) using a specific organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, as Microsoft has to change its product development process (if any) for this new product? "Hide
by Marco Iansiti, Ellen Stein Source: Harvard Business School 26 pages. Publication Date: July 13, 1994. Prod. #: 695005-PDF-ENG