In July 2010, Microsoft, the worldwide leader in software, services and solutions, today announced record earnings of U.S. $ 62.48 billion for the year ended June 30, 2010, an increase of 7% compared to the previous year. This was a relief for investors, given that last year saw the company report its first-ever annual decline in sales. Founded in 1975, Software Microsoft, penetrate computers around the world. The company traditionally seen as the cutting edge software and services. However, for some time, especially since the middle of the last decade, it has been increasingly criticized for having had the opportunity for massive destructive potential in the market, but repeatedly allowing it to escape. His huge body of fellow bright and talented engineers have not kept pace with the creativity and innovation displayed its competitors, whether it was the Apple iPod or iPad, search engine Google, Wii from Nintendo, Kindle from Amazon, or social networks like Facebook and Twitter. Despite the undeniable financial success, Microsoft is now described as becoming "a clumsy, uncompetitive innovator." In tangible reflection of this concern, May 26, 2010, the position of Microsoft, as the most valuable player of the technology industry has overtaken the first time in many years, when Apple, the company exceeded $ 219.2 billion market capitalization of nearly U.S. $ 3 billion. Then, on October 4, 2010 Goldman Sachs downgraded shares of Microsoft, it supports, as an initial public offering of the company in 1986. Why Microsoft does not create a truly disruptive and breakthrough technological products and services that the company used to pride itself on? How can a company re-establish its position as the engine of innovation? "Hide
by Ali Farhoomand, Havovi Joshi Source: University of Hong Kong, 22 pages. Publication Date: March 1, 2011. Prod. #: HKU914-PDF-ENG
