The pharmaceutical industry takes pride in being the second biggest growth industry in India; by year 2015, it would be the third biggest sector in the world. Micro Labs Limited, one of its own important players, was created to provide quality healthcare products at a reasonable cost. From supplying vitamins and antibacterial antiseptics to a local marketplace, the company has grown both in the national and international fields such as eye care, heart disease, diabetes, neuropsychiatry, dermatology, paediatrics along with gynecology.
It not only sustains training for specialists in diverse segments, but has a stronger attention on research and development of new types of drugs and licensing them globally. The creator's sons have taken over the business and must determine the way to preserve its competitive edge and the best way to attain its target of becoming a $1 billion business while respecting and improving their father's vision for the brand. Writers Anand K. Joshi, Madhavi Lokhande and G.R. Savitha are affiliated with Welingkar Institute of Management.
PUBLICATION DATE: April 12, 2013 PRODUCT #: W13110-HCB-ENG
Micro Labs Limited Planning for the Future Case Study Solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
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