Notable success of insurance products for low-income customers to microfinance network Opportunity International will launch the first global company specialized microinsurance, Micro Insurance Agency (MIA). Based on the experience of 10 countries in Africa, Asia and Latin America develop corresponding industry and acceptable to the carriers and to minimize the risk of spread and administrative costs by going through Opportunity International (OI) partner microfinance institutions (MFIs), the Ministry of Interior must now define a strategy of further growth . Facing and the need to achieve scale and profitability as quickly as possible, and increasing competition from international and local suppliers with a few barriers to entry, the Interior Ministry must deal with a number of strategic options: geographic expansion, continued product innovation, serving MFIs outside OI network, and new mechanisms for the distribution reach market segments outside the MFI. Fully owned by religious nonprofit OI, the Interior Ministry should also be considered in the required mission impact OI with commercial viability. Illustrates the problems and disadvantages inherent in pioneering efforts at the edge of microfinance, new industries to service the financial needs of low-income sector in developing countries. "Hide
by Michael Chu, Jean Steege Hazell Source: Harvard Business School 23 pages. Publication Date: March 15, 2007. Prod. #: 307089-PDF-ENG
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