Unlike other developing countries, tire market in India is almost entirely dominated by local players: 90% of all tires in the Indian market have been manufactured and sold to local Indian companies. It is important to note that the great names of the world tire industry - Michelin, Bridgestone, Goodyear and Continental - were hardly visible in India. Michelin was absent in the Indian tire market, and it is very surprising that the world leader in the manufacture of tires was not the production or distribution network in India. Why this lack? Why so few Michelin presence in Asian developing countries, especially in India? The main characteristics of the tire industry in India and allows students to carry out a comprehensive strategic assessment of the attractiveness of the industry as well as in-depth analysis of the structure of competition. They will also analyze the performance of each company. "Hide
by Pierre-Xavier Meschi Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: March 20, 2007. Prod. #: 907M30-PDF-ENG
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