Michelin and the Global Tire Industry in 1999 Award winner Prize Winner Case Solution
Abstract:
The case narrates the history of the tire industry till 1999, concentrating on the globalisation, the economics and division. The minute in the event is simply after Edouard Michelin takes over from his daddy, right away revealing layoffs. The case concentrates on Michelin's method.
Pedagogical Goals:
The case is rather extensive, enabling a conversation of industry globalisation and restructuring, rivals reactions, and ways to complete in a global, fully grown industry.
This is just an excerpt. This case is about Strategy
published: 01 Jan 2003
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