IMD-3-2170 © 2010
Deschamps, Jean-Philippe
Michelin And The Electric Power Train Revolution Case Study Solution
Michelin, the world's second biggest tire makers, has actually established a broad variety of power train systems and elements for zero-emission electric automobiles. These systems consist of: Motorized wheels (wheels incorporating an electric drive motor); "Active wheels" (wheels incorporating an electric drive motor and an electrical smart suspension system); Fuel-cell systems; Auxiliary power options (mix of super-capacitors and batteries); Electric motors; Power electronic devices; Gas storage systems (for hydrogen storage in fuel-cell automobiles).
Patrick Oliva - Corporate VP in charge of sustainable company advancement at Michelin - is mindful that (1) Michelin is going into an entirely a range of emerging market, and (2) to win adoption of its brand-new systems by vehicle producers, it will have to create totally various company designs than for its standard tire company. Michelin will require to capitalize on the pattern for electric cars and persuade automobile producers or movement operators to get in into collaborations regardless of the truth that the business's systems may minimize their own value inclusion. Knowing goals: 1) Assess the tactical and company design choices of a part maker wanting to present an advancement system development which needs partnering with OEM consumers.
Subjects: Breakthrough Innovation; Partnership; Business Models Settings: Global; Automotive; EUR 15 billion ; 2010 onwards
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