The case scenario exemplifies the challenges faced by entrepreneurs in initiating a new product in a highly competitive market with limited resources.
The case is placed in 2005 and puts the student in the shoes of Augustin and Michel. Copy and then paste the url into your browser http://cases.insead.edu/michel-and-augustin/home to get all instance support material (videos, associated articles and academic papers)
PUBLICATION DATE: March 25, 2014 PRODUCT #: INS358-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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