Michaels Craft Stores: Integrated Channel Management and Vendor-Retailer Relations Harvard Case Solution & Analysis

Michaels Stores Craft is the largest arts and crafts retailer in the United States and the world. Its CEO, Michael Rouleau, wants to expand the network to 1,000 stores by 2006. The main constraint is the lack of financial literacy Michaels' supplier base, which consists of more than 1,000 suppliers, many of which are small, creative companies with little computer knowledge or logistics. As a result, operating costs Michaels' supply chain is high. Describes the company's efforts to establish the complexity of its suppliers through educational suppliers stream courses that teach providers how to take the-art practices to increase efficiency in the provision of their channel. "Hide
by Anne Coughlan, Lindsey M. Piegza Source: Kellogg School Management 18 pages. Publication Date: January 1, 2004. Prod. #: KEL036-PDF-ENG

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