IMD-3-2129 © 2009
Bouquet, Cyril; Lief, Colleen
In the C case, we discover that Lingo Media acquired A+, a Canadian business focusing on early youth advancement items incorporating the current neurological research study. Simply as the business was having a hard time to make sure and take in the acquisition survival, Michael Kraft ends up being delighted at the possibility of getting yet another business, Speak2Me. For Kraft, this was a distinct chance to access advanced speech-recognition options that might drastically change Lingo Media's offerings.
Undeterred by the board's resistance to his proposition, Kraft chooses to acquire Speak2Me on his own as a method to purchase more time. Knowing goals: To find out about the crucial motorists of global growth.
Michael Kraft (C) New Opportunities Case Study Solution
Subjects: International expansion; Entry market strategy; Strategy; Leadership
Settings: Canada; China; Educational publishing; Small; 1998-2009
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